המרפאה הניידת לנשים במעגל הזנות
This campaign is a three ad series that focuses and turns to mothers in the world of prostitution. It tries to relate to them on an emotional level by asking questions children ask their parents: "Mom, what do you do for a living", Mom, can I come to work with you", "Mom , when are you coming home today?".
The purpose is to create an emotional response and by doing so initiating their abandoning prostitution and beginning their rehabilitation process.
גלויות שהודפסו והופצו לנשים שנמצאות במעגל הזנות
סדרה של 3 פוסטרים